Success story – ESM

ESM is a mid-sized consulting company focused on corporate strategy execution. They came to The Learning Guides with a desire to refresh existing eLearning modules that were being used to generate revenue, and to identify a new platform to bring their content to market. Working with ESM, we decided to focus on the following two objectives – to create an elevated learner experience and to provide guidance selling online courses to speed up time to market.

To create an elevated learner experience, our first suggestion was that ESM turn their eLearning modules into online courses. Taking this step resulted in a streamlined, branded experience with a clear pathway to certification. We refreshed and created new content that included impactful graphics, interactive activities, full audio narration, and video elements to elevate the learner experience and address accessibility. Additionally, our best-practice guidance, platform suggestions, and start-to-finish support regarding online course sales, gave ESM what they needed to get to market as quickly and effectively as possible.

The Learning Guides listened to ESM and provided value through tailored solutions unique to its needs, as well as offering exceptional, dedicated support throughout the project.

Engaging multiple senses during learning contributes to retainment of knowledge. Optional narration was built into every course for accessibility and sensory engagement.

The Learning Guides was able to provide its expertise to lead ESM towards the best solutions, content, and end product with the intention of driving customer interest.

We saved ESM resources and turnaround time by narrowing down online course sales platforms to the three best fit options, making a final recommendation, and providing an educational session and support on how to use the platform.