Success story – ESM

Refreshing content and preparing a new online sales platform

At a glance

Challenges

  • eLearning refresh

  • Time to market

  • Course building skills

  • Available resources

Value

  • Tailored solution

  • Engaging content

  • Expert guidance

  • Effective sales platform

“We are thrilled with not only the product The Learning Guides has created for us, but also with the experience of working with them. They are responsive, knowledgeable, and easy to work with. We look forward to continuing our work with them.”

ESM Software LLC
Kent Smack, CEO

Objectives

ESM is a mid-sized consulting company focused on corporate strategy execution. They came to The Learning Guides with a desire to refresh existing eLearning modules that were being used to generate revenue, and to identify a new platform to bring their content to market. Working with ESM, we decided to focus on the following two objectives – to create an elevated learner experience and to provide guidance selling online courses to speed up time to market.

Solutions

To create an elevated learner experience, our first suggestion was that ESM turn their eLearning modules into online courses. Taking this step resulted in a streamlined, branded experience with a clear pathway to certification. We refreshed and created new content that included impactful graphics, interactive activities, full audio narration, and video elements to elevate the learner experience and address accessibility. Additionally, our best-practice guidance, platform suggestions, and start-to-finish support regarding online course sales, gave ESM what they needed to get to market as quickly and effectively as possible.

Value

Tailored solutions

The Learning Guides listened to ESM and provided value through tailored solutions unique to its needs, as well as offering exceptional, dedicated support throughout the project.

Engaging content

Engaging multiple senses during learning contributes to retainment of knowledge. Optional narration was built into every course for accessibility and sensory engagement.

Expert guidance

The Learning Guides was able to provide its expertise to lead ESM towards the best solutions, content, and end product with the intention of driving customer interest.

Effective sales platform

We saved ESM resources and turnaround time by narrowing down online course sales platforms to the three best fit options, making a final recommendation, and providing an educational session and support on how to use the platform.